Date: Tue, 31 Aug 1999 11:31:36 -0400 From: Sudha Jamthe Subject: Web-Net Fall meeting Sep 14th at 7.00pm - Branding on the Web Hi All, I am so excited to be back in communication with all of you. Hope you all had a good summer. We'll continue our monthly meetings to share, learn and network from Fall, starting Sep 14th with Lynn Garvin's "Branding on the Web", the key to creating new markets and increasing market valuation of Internet sites big and small. Here are the meeting details. As always the meetings are free and you can find directions on our web site. While you are online, please check the various new jobs that have been posted at our job post section - it is quite an array in all levels and salary ranges. Jobfind.com is hosting a job fair on Oct 5th in Boston and I have invited some folks from there to share all the details about it at our Fall meeting. Feel free to share this meeting information and bring a friend with you. What: Branding on the Web by Lynn Garvin, Principal of Boston Marketing Group When: Sep 14th, 7.00pm Where: MIT Sloan School E51 Room 345 in Cambridge MA Lynn Garvin is the Principal of Boston Marketing Group and is a well known speaker in the Internet Marketing arena. The greatest brand challenges facing many high growth firms are to: Offer a clear, distinct brand image and vision of the future to its audience. Increase awareness of and build its brand relationship with customers based on the organization's vision and values, not just its products. Leverage a consistent brand focus across all advertising, promotions, and sales efforts for effectiveness and efficiency Build an enduring brand that assures customers, investors, employees, and key stakeholders of your ability to achieve and sustain market presence and provide strategic direction/support in business solution offerings People haven't changed...but the Internet has changed how they live, learn, and buy. "Branding on the Web" takes you through the brand-building process - from creating and maintaining awareness to generating the right brand personality and customer expectations. You'll learn how to leverage your website's convergent media power of both "emotional" advertising and "rational" direct marketing. Finally, we will show you how to differentiate your Website as a relationship-building tool while seamlessly integrated it within your traditional marketing media mix. Please email me if you have any other announcements to share with the group and any topics or speakers you want to see at Web-Net in the next few meetings. See you all there, Best Wishes, Su Sudha Jamthe Director Web-Net Group http://www.web-net.org sudha@web-net.org ------------ Web-Net is a free business networking user group with 500 members with monthly meetings, online chats, job sharing and many special projects to learn, share, network and grow in the Internet marketplace. You can join web-net mailing list by emailing subscribe@web-net.org -----------