From: titelbaa@tfn.com
Date: Wed, 22 Apr 1998 11:39:17 -0400
Subject: **UPCOMING NESQAF MEETING May 5, 1998 and 1998 schedule

NOTICE OF UPCOMING NESQAF MEETING

New England Software Quality Assurance Forum Meeting
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      Meeting Date:      May 5, 1998, 6:30-9:00 PM
                         Refreshments served 6:00-6:30 PM

      Speaker:         Jared Spool, Founding Principal
                                    User Interface Engineering

     Topic - Darwinian Design

     Learn how both your users and your products evolve, and how you can
     stay one step ahead of this evolution.

     In this presentation, we'll discuss two evolutionary processes. The
     first process is how users evolve from using products that match their
     core competencies to products that go outside their competencies.
     You'll learn why certain tools, like wizards, only work for
     applications outside the user's core competencies and other tools,
     like macros, are only useful for products that match existing
     competencies.

     The second process is the evolution of products in the marketplace.
     You'll learn how priorities change based on the stage of evolution of
     your product's market, and how companies like Microsoft and Intel have
     succeeded by leveraging the evolutionary process. We'll also describe
     the forces that virtually killed once successful products, such as
     WordPerfect, DBase, and Lotus 1-2-3 and how your product can avoid
     their fates.


     SPEAKER PROFILE:
     A software developer and programmer, Jared founded User Interface
     Engineering in 1988. He has over 15 years of experience conducting
     usability evaluations on a variety of products, and is an expert in
     low-fidelity prototyping techniques.

     Jared is on the faculty of the Tufts University Gordon Institute and
     teaches seminars on product usability. He is a member of SIGCHI, the
     Usability Professionals Association, the Association for Computing
     Machinery, and the IEEE. Jared is a recognized authority on user
     interface design and human factors in computing. He is a regular
     tutorial speaker at the annual CHI conference and Society for
     Technical Communications conferences around the country.


     COMPANY PROFILE:
     Founded in 1988, User Interface Engineering is an independent
     research, training and consulting firm specializing in user interface
     design and product usability issues. Based in North Andover, MA, we
     service clients in many industries, spanning product categories that
     range from PC application software to office automation tools to
     airport security devices.

     Our 1998 Schedule is as follow:
        June 2, 1998
        No meetings in July or August
        September 1, 1998 (TENTATIVE)
        October 6, 1998 (TENTATIVE)
        November 3, 1998 (TENTATIVE)
        December 1, 1998 (TENTATIVE)

     Location:          Lotus Development Corporation,
                        One Rogers Street Building,
                        Cambridge, Massachusetts

     It is the One Rogers Street Building across from the Cambridgeside
     Galleria Mall. Free parking in the One Rogers Street garage. Dial
     (617) 693-4732 for directions.

     Call Alan (617) 856-2467 for more information about NESQAF.