From: "Announcements - ICCA Boston" Subject: [icca-boston-announce] Reminder - ICCA meeting October 25 '4 Questions a Computer Consultant Must Answer' Date: Thu, 20 Oct 2005 02:48:18 +0000 Getting to Yes: 4 Questions a Computer Consultant Must Answer (Before a Prospect Asks) Invited Speaker: Rob Levinson of RL Strategies Whether new to consulting or a seasoned pro, many talented consultants just don't know how to effectively promote their own services. Quite simply, they are challenged as to how to "make a long story short" and present their expertise in a succinct, compelling and timely manner. Problem is, if they can't convincingly describe their services, many a qualified prospect will unnecessarily be lost. In this interactive, educational, and entertaining session, participants will learn the four key questions every consultant must ask -- and answer -- in order to successfully market her/his business. While the questions may appear fundamental, the answers are not. Nor are they necessarily what you think. Participants will receive new insights, actionable advice, and specific directions on how to effectively present their services and grow their consulting practice. Attendees will learn: a.. How to identify - then answer - the 4 key questions every prospect will ask of a consultant b.. Methods of tightening their "key messages" c.. "Tales from the trenches" on how to grow their consulting practice d.. Tips for becoming a more confident consultant For over 20 years Rob Levinson has been a brand strategist developing innovative marketing and public relations programs for leading technology, finance and consumer brands. Rob played increasingly senior roles at advertising agencies in New York and Boston where he developed award-winning brand awareness programs for existing and new product launches for DeBeers Diamonds, The Trump Organization, Cointreau Liqueur, Rolls Royce Motorcars, CBS-Television, Timberland, Seagram America, Century 21 Real Estate Corporation, Fleet Bank, Fidelity, PricewaterhouseCoopers and others. Later Rob was Vice President, Marketing Communications at Pro CD, a software development company; edu.com, the first e-commerce site exclusively for college students; and Rovia, a software security company. Rob is frequently quoted on marketing related issues in national business publications including Entrepreneur and Inc. He writes the monthly "Consultant Strategies" column for StartUp Journal.com, an online resource for entrepreneurs published by the Wall Street Journal, as well as the "Marketing Matters" column for The Boston Business Journal. In 2001 he founded RL Strategies (www.rlstrategies), a marketing consultancy that provides expert counsel for individual consultants and companies seeking to update or fortify their brand. Meeting Location: Rebecca's Cafe (http://www.icca-boston.org/directions.htm). You can save by prepaying. Go to http://www.icca-boston.org/eventreg.aspx to register for the Program. Meeting Schedule 5:15 - 6:15 Free In-Person Mentor Program (available by request only) 6:00 - 6:30 Informal Networking 6:15 - 6:45 Dinner 6:45 - 7:30 Meeting 7:30 - 8:30 Speaker 8:30 - 9:00 Informal Networking