From: "basugwm" Subject: BASUG - Quarterly Meeting announcement - March 25 Date: Mon, 28 Feb 2005 20:28:47 +0000 The Boston Area SAS(r) Users Group Quarterly Meeting March 25, 2005 For the first meeting of 2005, we are pleased to present two of the leading names in field of data mining. Michael Berry and Olivia Parr Rud have worked in the field from its infancy and are well-known authors of important books on data mining. Even without the Enterprise Miner, many of our ordinary SAS programming techniques can be used for data mining. Their presentations will delve into some of these familiar techniques and discuss how they might be used for data mining applications, although detailed SAS code will not be emphasized. TOPIC: Programming techniques related to data mining. WHEN: Friday, March 25, 2005, 8:30AM to 12:00PM WHERE: Holiday Inn - Newton (Directions are included below) 399 Grove Street Newton, MA 02462 617-969-5300 AGENDA: 8:30 - 9:00 - Sign in and Refreshments 9:00 - 9:15 - Meeting Announcements and Introductions 9:15 - 10:15 - "Optimize ROI with Lifetime Value Modeling", by Olivia Parr Rud 10:15 - 10:30 - "Modeling Shortcuts Using SAS", by Olivia Parr Rud 10:30 - 10:45 - Break 10:45 - 12:00 - "Data Mining in Practice", by Michael Berry LEVEL: This meeting is appropriate for all levels of SAS. Experience with statistics or data mining is not required. INDIVIDUAL, ON-LINE REGISTRATION REQUIRED. NO EMAIL! To register, visit: http://www.basug.org/register.php3 CONTACT: If you have questions about the meeting contact: Brian Saper: briansaper@yahoo.com MEMBERSHIP: Keep your BASUG Membership up-to-date! Print out a membership form from our website, and bring it with you to the meeting (along with your check). Please note that we have discontinued Corporate Memberships - we now provide only Individual Membership at $25 annually. For more information on our membership policy, or to print out a form visit: http://www.basug.org/basugj.shtml ABSTRACTS AND BIOGRAPHIES: "Optimize ROI with Lifetime Value Modeling", by C. Olivia Parr Rud Everyone is worried about something ... acquiring new customers, retaining balances, improving sales to existing customers, decreasing exposure to risk, etc. These goals may vary depending on market pressures, stock ratings or numerous other factors. And each is important in its own right. But if each is pursued in isolation, the benefit may be sub-optimal. It is in combination that they have the power to produce the highest return on investment (ROI). The key is to define a way to combine them into a single measure, Lifetime Value. Lifetime Value takes targeting and measurement to a whole new level. It challenges you to define your company profitability in terms of your customers and potential customers, not just for today, but over a typical life of a customer. "Modeling Shortcuts Using SAS", by Olivia Parr Rud This short talk will offer techniques to use SAS, without Enterprise Miner, for data mining. Biography: Olivia is an internationally known speaker and the author of "Data Mining Cookbook" (Wiley 2001). She has over 23 years experience in marketing with a 14-year emphasis in data mining and statistical analysis for a variety of industries. Using her blend of analytic skills and creative talents, Olivia provides direction and develops solutions for her clients in the areas of acquisition, retention, risk and overall profitability. To expand her services, Olivia is working on a Ph.D. in Human and Organizational Development through Fielding Graduate Institute. She has been working with clients for several years in the areas of communication, change management, team building and leadership development. Olivia is an instructor for SAS Institute in the Business Knowledge Series. She teaches a 2-day course based on her book, "Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management" (Wiley 2001). She also serves as a faculty member for Data University, an online university that features experienced database marketing professionals who provide one-on-one training worldwide via the Internet. She is in the process of developing a Webinar on predictive modeling. Olivia has held senior management positions at Fleet Bank, National Liberty Insurance and Providian Bancorp. "Data Mining in Practice", by Michael Berry Data mining is often thought of and taught as a collection of algorithms--neural networks, K-means clustering, decision trees, and so on. This lecture focuses on the practical application of these techniques in real business situations. Using examples from several recent data mining engagements, the talk illustrates some of the obstacles to successful data mining and shows how they can be overcome. Biography: A data mining educator and consultant, Michael is in demand as a keynote speaker and seminar leader in the area of data mining generally and the application of data mining to customer relationship management in particular. "Mining the Web," the third book by Michael and his colleague Gordon Linoff, was recently published by John Wiley & Sons. They also wrote two of the most widely read and respected books on data mining, "Data Mining Techniques" and "Mastering Data Mining" (both published by John Wiley & Sons). Prior to founding Data Miners, Michael spent 8 years at Thinking Machines Corporation. There he specialized in the application of massively parallel supercomputing techniques to business and marketing applications, including one of the largest database marketing systems of the time. He later ran a data mining laboratory for Naviant Technology Solutions. DIRECTIONS DRIVING: FROM BOSTON: Take I-90 West to Exit 15, then take Route 128 South (I-95)1/4 mile to Exit 22. When you exit, stay right and bear right at the fork onto Grove Street. Hotel is on your left. FROM SOUTH OF BOSTON: Take Route 128 North (I-95) to Exit 22. When you exit, stay right and bear right at the fork onto Grove Street. Hotel is on your left. FROM WESTERN MASS: Take I-90 East to Exit 14, then take Route 128 South (I-95) 1/4 mile to Exit 22. When you exit, stay right and bear right at the fork onto Grove Street. Hotel is on your left. FROM NEW HAMPSHIRE: Take I-93 South to Route 128 South (I-95), follow for approximately 15 miles to Exit 22. When you exit, stay right and bear right at the fork onto Grove Street. Hotel is on your left. FROM RHODE ISLAND: Take I-95 North to Route 128 North (I-95). Follow to Exit 22. When you exit, stay right and bear right at the fork onto Grove Street. Hotel is on your left. PUBLIC TRANSPORTATION: The hotel is adjacent to the Riverside T Station. From Kenmore Square take the Green Line - D (Riverside) to the Riverside stop. Hotel is adjacent to the T Station. The hotel is also accessible from downtown Boston via Express Bus #500 (EXPRESS BUS Riverside - Downtown Via Mass. Turnpike.). See http://www.mbta.com/schedmaps/bus/index.cfm for detailed bus route and schedule. Bus drops off at Riverside T Station. Hotel is adjacent to the T Station. INDIVIDUAL, ON-LINE REGISTRATION REQUIRED. NO EMAIL! To Register visit: http://www.basug.org/register.php3 CONTACT: If you have questions about the meeting contact: Brian Saper: briansaper@yahoo.com BASUG CONTACTS: BASUG's Mail Address: BASUG PO Box 253 Boston, MA 02117 To email our Webmaster: basugwm@basug.org