From: "Announcements - ICCA Boston" Subject: [icca-boston-announce] March Meeting Announcement Date: Tue, 1 Mar 2005 20:02:39 +0000 Date: Tuesday, March 22, 2005 Time: 6:00 - 9:00pm Location: Rebecca's Cafe, Burlington, MA E-Newsletters That Work Invited Speaker: Michael J. Katz of Blue Penguin Development Please take one minute to register by clicking this link. (or the one below, after the future dates.) When paying in advance, the meeting fee is $20 for members, $30 for non-members When paying at the door, the fee is $30 for members, $40 for non-members In today's tightened economic environment, consultants are looking for ways to reduce expenses, while still continuing to grow and market their businesses. Effective E-Newsletters provide a systematic, highly targeted, extremely cost effective means for achieving this. In this fast paced, 60 minute session, Michael J. Katz - founder and Chief Penguin of Blue Penguin Development, Inc. - reviews the basics of E-Newsletters and electronic communications in general, and uses real world examples to demonstrate how consultants are using these tools to improve the way they market their businesses. Attendees will learn: * The 5 benefits to building an effective E-Newsletter * The 6 key guidelines for building an effective E-Newsletter * How to use an E-Newsletter to hypercharge an under performing web site * How to develop an appropriate E-Newsletter "voice and personality," that grabs the attention of readers while reinforcing brand in the process * Effective newsletter management: Opt-in Vs. opt-out; handling privacy concerns; HTML Vs. text delivery; content development and archiving; tracking and list management For more information on the speaker or the presentation and to register, please visit our web site: http://www.icca-boston.org Tuesday April 26, 2005 Non-Tradition Negotiation Tactics Invited Speaker: Chris Socha, VP of TEM Associates, Inc. Register online using this link: http://www.icca-boston.org/eventreg.php