From: "SJoyce" Subject: IP495 - Search Engine Optimization - Feb. 4 Date: Monday, January 27, 2003 10:50 AM You won't want to miss this meeting! People usually pay hundreds of dollars to listen to our speaker, Jill Whalen of HighRankings.com. Take advantage of this rare opportunity to hear Jill in person for only $10 (in advance - or $15 at the door). Learn the latest in search engine optimization from a recognized expert - it's WAAAYYY more than meta tags! This promises to be a our MOST popular meeting, so make your reservation and send your check ASAP! Seating may be limited. CURRENT CALENDAR: * March 4 - Making Revenue on the Internet Panel (tentative). If you are making revenue (and MANY Web sites are doing very well!), you could be on this panel - share your experiences with us (the good, the bad, and the ugly). Send a message to announce@IP495.org by February 5 to contact the Program team if you want to be (or to nominate) a panel member. * SPRING - the program team is finalizing speakers to give us the inside story on the latest in wireless technology and effective e-mailed newsletter management and promotion. If you have someone you want to hear or a topic you think would interest the group, send a message to announce@ip495.org or complete the RSVP form on the Web site with your ideas. OPPORTUNITY: The easiest way to meet people in this industry - join the Web team, the programs team, the hospitality team, the publicity team, or the management team. It's excellent networking and great visibility! Reply to this e-mail or indicate in the RSVP "Comments" field that you are interested. FEBRUARY MEETING DETAILS: DATE: Tuesday, February 4, 2003 TIME: 6:30 PM to 8:30 PM Pizza and soft drinks starting at 6:30 SUBJECT: Jill will provide a basic overview of what needs to be done to your site to help it be found in the popular search engines and directories such as Google, Yahoo, and MSN. Learn long-term strategies for making your site the best it can be for the search engines and your users, without resorting to tricks or other techniques that might get your site penalized or banned. Jill will cover... * What is Search Engine Optimization (SEO)? * Why Search Engine Optimization? * Types of Search Sites * Search-Friendly Design * Keyword Phrases * Copywriting * Title Tag * Meta Description * Meta Keyword * Search Engine Submission * Directory Submission * Link Popularity & PageRank * Sponsor Ads SPEAKER: Jill Whalen, owner of http://www.HighRankings.com and editor of the popular High Rankings Advisor newsletter, has been optimizing Web sites for usability and search engine friendliness for several years. She speaks on this subject all over the country, so take advantage of this opportunity to see and hear Jill in person, at the Feb. 4 IP495 meeting. LOCATION: EMC's beautiful Executive Briefing Center (EBC), located close to Route 495, in Hopkinton, just south of the Mass Pike. (Directions and map at http://www.ip495.org/directions.htm) COST: $10 in advance; $15 at the door. Please make the check payable to IP495. Your payment must be received by February 3 to honor the advanced payment rate. Send your payment to: IP495 c/o NETability, Inc. P.O. Box 507 Marlborough, MA 01752-0507 REGISTRATION: Reply to this e-mail or complete the RSVP form on our Web site (http://www.ip495.org).