Date: Wed, 14 Nov 2001 14:56:24 -0500
From: Chair  <Chair@FrontPageBoston.com>
Subject: November's Boston FrontPage meeting

Boston FrontPage User Group Meeting
Next Tuesday, November 20, @ 6:30PM
Microsoft, Waltham, MA - Meeting room: MPR2

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This is a slightly earlier than usual reminder to
book your calendar for a special guest at next
Tuesday^Òs Boston FrontPage meeting:

The co-founder and CEO of InContext Enterprises,
Karen Holtzblatt, will be speaking on user-centered
design: how to make customers the focus of product
design.

Karen has been at the forefront of the industry
movement toward user-centered product design for 15
years and is recognized worldwide as an expert on
customer-centered design.

Karen is regularly published and frequently appears
as a keynote speaker in Human-Computer Interaction
HCI) conferences around the world. She holds a
doctorate in applied psychology from the University
of Toronto and combines over 20 years professional
and university teaching experience with 14 years of
computer consulting and engineering experience.

Karen invented Contextual Inquiry, and with her
partner, Hugh Beyer, formalized the Contextual
Design methodology. Their book on Contextual Design
is used in universities and by thousands of product
designers around the world.

Recent InContext projects have included providing
customer data and work models to Microsoft to
support their website redesign, and product design
projects with SAP and i2.

In this 1 hour presentation, Karen will give you
practical ways to bring an understanding of your
customers into your company. She'll discuss how to
recognize organizational resistance and explicit
ways to counteract it. And she'll give you ideas on
how to push your organization into taking the first
steps toward user-centered design.

Karen will also give an overview of the Contextual
Design process, with examples from actual projects.
The session will end with a Q&A.

Tom Lee, Jr.
Chairman, Boston FrontPage
www.FrontPageBoston.com