Date: Tue, 8 May 2001 08:30:44 -0400 From: R. A. Hettinga Subject: DCSB: Art Hutchinson; The Four Horsemen of Intellectual Value -- Rights Management and Digital Commerce The Digital Commerce Society of Boston Presents Art Hutchinson Founder and Principal, The Cartegic Group, Inc. The Four Horsemen of Intellectual Value Why Rights Management and Watermarking Are Just the Tip of an Apocalyptic Iceberg About to Hit the Service and Content Industries Tuesday, June 5th, 2001 12 - 2 PM The Downtown Harvard Club of Boston One Federal Street, Boston, MA Technology is becoming less and less deterministic of how intellectual content providers are compensated for their efforts, and how (or even whether) recipients pay for them directly. Each technological development or business innovation for content delivery and management has been hailed as driving a particular business or payment model (the public web and advertising; e-mail and subscriptions; digital rights management and pay-per-view; Napster and Linux and freeware, etc.). All are right, but none is right alone. The aggregate effect of these developments, over time, will be vastly greater choice, complexity, and subtlety in how content providers, recipients, and channels interact financially. The long-hailed phenomenon of "convergence" is less about technology (the armaments) and more about the war of industry cultures that technology will facilitate. As with nation-states, different "content" industries harbor wildly divergent assumptions about what "works" (and doesn't) in their realm - -- values and beliefs about what model(s) customers will accept, and which are most advantageous, for realizing the full value of their intellectual property, talents or services. Many of these assumptions however, are historical hangovers from when delivery vehicle dictated business model. Financial services, professional services, software, print media, live performances, music, film, news, art, and games are seldom thought of in similar terms, but they should be. The business models available to each are becoming available to all. The opportunity (or danger) lies in business model incursions from one content industry into another. The hard work will be in figuring out how customers want to pay, when few are capable of providing a direct answer, and the obvious answer today may be different tomorrow. Art Hutchinson is Founder and Principal of The Cartegic Group, Inc., a management consultancy based in Newton, Mass. He helps providers to, and users of information technology in "virtual goods" industries (financial services, publishing, professional services and media) to develop and apply appropriate business and payment models, and to reach their markets more effectively. Prior to founding The Cartegic Group, Art was a Principal at NerveWire, Inc. (formerly Northeast Consulting Resources, Inc.), where he was in charge of the company's strategy practice for financial services. He has more than 17 years of experience as both consultant and executive, working with senior management teams at major global corporations to forge dynamic, actionable business and market strategy, enabled by technology. This meeting of the Digital Commerce Society of Boston will be held on Tuesday, June 5th, 2001, from 12pm - 2pm at the Downtown Branch of the Harvard Club of Boston, on One Federal Street. The price for lunch is $35.00. This price includes lunch, room rental, A/V hardware if necessary, and the speakers' lunch. The Harvard Club has relaxed its dress code, which is now "business casual", meaning no sneakers or jeans. Fair warning: since we purchase these luncheons in advance, we will be unable to refund the price of your meal if the Club finds you in violation of what's left of its dress code. We need to receive a company check, or money order, (or, if we *really* know you, a personal check) payable to "The Harvard Club of Boston", by Saturday, June 2nd, or you won't be on the list for lunch. Checks payable to anyone else but The Harvard Club of Boston will have to be sent back. Checks should be sent to Robert Hettinga, 44 Farquhar Street, Boston, Massachusetts, 02131. Again, they *must* be made payable to "The Harvard Club of Boston", in the amount of $35.00. Please include your e-mail address so that we can send you a confirmation If anyone has questions, or has a problem with these arrangements (we've had to work with glacial A/P departments more than once, for instance), please let us know via e-mail, and we'll see if we can work something out. Upcoming speakers for DCSB are: July Phill Hallam-Baker Trust Services and Second Generation PKI TBA Jean Camp TBA As you can see, :-), we are actively searching for future speakers. If you are in Boston on the first Tuesday of the month, are a principal in digital commerce, and would like to make a presentation to the Society, please send e-mail to the DCSB Program Committee, care of Robert Hettinga, . ----------------- R. A. Hettinga The Internet Bearer Underwriting Corporation 44 Farquhar Street, Boston, MA 02131 USA "... however it may deserve respect for its usefulness and antiquity, [predicting the end of the world] has not been found agreeable to experience." -- Edward Gibbon, 'Decline and Fall of the Roman Empire' ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe from this list, send a letter to: Majordomo@reservoir.com In the body of the message, write: unsubscribe dcsb-announce Or, to subscribe, write: subscribe dcsb-announce If you have questions, write to me at Owner-DCSB@reservoir.com